Facebook co-founder and chief executive Mark Zuckerberg recently announced that the social networking site has crossed the billion mark in terms of members. This translates to more than one-seventh of the world's population.
Zukerberg even boasted that "helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life." Even Eduardo Saverin, another co-founder who is currently living in Singapore, joined in the fun to congratulate.
In tribute to this so-called milestone, Facebook has even released a 90-second promotional video clip that serves to "prove" how it helped to connect people (virtually?) and allow users to share moments in their lives (aka posting pictures of their food, belongings, attire, location etc.)
While Facebook staff and maybe some of its die-hard users celebrate this news, the company's prirority should be to focus on improving its dismal performance in the stock market.
Unlike as a concept, Facebook has yet to achieve success as a business. There were other similar sites before Facebook started but none of them were able to create a phenomenon so strong that it changed the way people work, live and play.
As a concept? Yes. As a business? No. However, once in a while, we should take a step back and appreciate Facebook as an idea more than an enterprise. Only then will we be able to understand what Facebook really is.
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