h&m

Taken from www.hm.com.sg

Fashionistas and the fashion-obsessed in Singapore will certainly know what 3rd September means for the local fashion scene. If you are one of them, you should have guessed it by now. Swedish retail-clothing company H&M is poised to open its first shop here tomorrow.

H&M or better known as Hennes & Mauritz is perhaps the largest high-street retail-clothing chain to open in Singapore since the arrival of Japan's Uniqlo. The shop in Orchard Road happens to be H&M's first opening in Southeast Asia.

The company is known for its collaborations with designers like Stella McCartney and Roberto Cavalli. It is also regarded as one who offers fast-fashion apparel. However, the main thing has got to be the word "high-street" which it is described as.

High-street, in my opinion, equates to quality products at prices affordable to the masses. That means you can own a piece of quality clothing that is comparable to branded ones at a more affordable figure.

In terms of "concept", Uniqlo and H&M are very much the same. Excluding the country which they hail from, the differing factor between the two are that Uniqlo goes for high-street casual while H&M opts for a high-street chic approach.

I foresee the addition of H&M to Singapore's fashion sphere to be a total success, if not, redefine the trends and choices of the industry here.

Well, you can call it a revolution or maybe a liberation to inject more democracy into the local fashion landscape.

If it caused a flurry in Japan, a place already full of fashion outlets, I don't see why it can't spark off a new wave of H&M-ism here when it starts operations tomorrow?