Shop Wisely

Went to the West Coast Plaza this morning. 3 words to describe it, no big deal. Unless you think you are quite opulent, but in these days, who will still have this kind of mentality?

The big players in the team are all the costly ones, like Cold Storage, Starbucks and other "ang moh pai" shops for high class people. I walked into Cold Storage and came out in less than 15 minutes, it is really more for ang mohs and those high class people that live in bungalows and speak Engish most of the time. By the way, Cold Storage is definitely not the supermarket to shop in if you self-proclaim to be poor and come from an ordinary family like your fellow neighbours staying left, right, on top and below you in HDB flats. The prices there are at least 10% higher than Fairprice or Sheng Siong. Let me explain it to you, take the broccoli for example

NTUC's one was priced at 28 cents per 100 grams as advertised in the papers last Friday

Giant Hypermart had it's one at 26 cents per 100 grams somewhere during last week too

Shop n Save made it 27 cents per 100 grams 2 weeks ago

Sheng Siong amounted the veggie at 30 cents per 100 grams

and for the mighty Cold Storage, the fresh food people, it costs 99cents per 100 grams!!!

I think it is 99 cents if I am not wrong, I do not really remember, but the price is around 90 plus cents. See the significant difference? Yes, this example should be sufficient enough to prove to you how "cheap" a thing can cost at one place and another. If you still doubt my words, feel free to head down to any branch and check it out yourself while I'll be at Fairprice buying the cheaper NTUC housebrand