Wednesday, December 09, 2009

M1 and Starhub launch iPhone

Due to the (slightly) overwhelming response, I have decided to return to action one day earlier from my leave

As recently as just one day ago, iPhone fans and potential fans of this what's so good gadget are spoilt for choice. The only-verbally-emphasizing customer service M1 and the loser of the EPL broadcasting rights war Starhub have started selling the Apple product since yesterday

Naturally, people believe that prices will drop since competition has increased. I discovered that Mobile 1 has the lowest subscription price at $36 per month after doing some research

Starhub's plans are a bit more costly than M1's one with $38/month as its cheapest deal. Singtel's least expensive package comes at $39 a month. Looking at the deals from all three telco companies, I can conclude that the orange and green players offer more amount of data than the red one

Although, the Singtel-dominated iPhone market has finally become history, I don't think there will be a sudden iPhone craze among local consumers here. There are several factors we can consider

Firstly, if a person is a mad and insane iPhone fan like Korean actors' supporters and their idol, he would have already bought one for himself a long long time ago. Will he wait for more than a year to do it? Probably not unless if he is really insane. Singtel has already wooed many customers to jump ship since it launched iPhone

Secondly, Apple is slated to release a newer version next year. I think it is in June. Launching iPhone during this period is not a very wise choice by Starhub and M1. Consumers who have yet to make up their minds might end up waiting until next year before purchasing one

Thirdly, people who are "half-fans" of the iPhone will have already decided whether to buy this smartphone by now. Either they have already signed up with Singtel because of the positive comments they heard from friends and family members who are users or they decide on a no due to negative feedback

Clearly, it will be difficult for M1 and Starhub to lure this group of people to be one of their subscribers. Overall, Singtel is the real winner although many people can argue about this point

So have you made up your mind? If not, how about a useless cooling-off day to calm yourself down?

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